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  • Salam Shuhait

5 Reasons why marketers are investing in short-form videos.



There is no doubt video has been a star player in the marketing industry for the past few years, marketers are taking advantage of short-form videos that last up to 60 seconds on different social media applications such as TikTok, Instagram, and Snapchat to promote and market their brands.


Although long forms of video marketing have been a great tool for marketers by using YouTube and Facebook to do advertisements and campaigns, short videos can serve another aspect of marketing that long-form video cannot, short-form videos can reach more target audience as people are more invested in short informative videos about the product or service they are looking for. As a fact, Manufacturing, Finance, Real Estate, and E-commerce are the main industries investing in short-form videos in 2021.


Show Don’t Tell

Videos are the best way to show and promote your products. The difference between a video post and a written post is you don’t have to write a lot to convince your customers, a simple clip can go a long way in showing your product’s feature, moreover, it is a new and fun way that can stick in the viewer’s mind.


Easier to Edit And Use

The main benefit of choosing short-term videos is that they are easy to make, anyone with a phone can shoot, edit and post the videos, it doesn’t take much time to be prepared as TikTok, Instagram and Snapchat are already offering editing options within the apps themselves. In other words, there is no need for a video production budget and spending more time editing long videos, short-form videos will spare time and effort and will be suitable for multiple platforms without having to deal with large-size files.


Faster to Reach

Short-form videos are not time-consuming, people prefer them because they spend few seconds on each video therefore the chance of them skipping a short-form video is less than the long-form video.

Hashtags, algorithms, SEOs, etc. are useful tools to reach a bigger audience from different age groups, genders, and places. By using short videos the reach for the young and old audience is possible because nowadays people prefer to see than to read.


Better Brand Awareness & Trust

With a greater reach for audiences, the brand awareness will automatically increase, with the right content people will know your brand name and share your content on their pages.

Trust is the defining aspect that every industry aspires for, short videos help you to communicate the emotions effectively by shooting interviews, behind-the-scenes videos, customer testimonials, etc., to show your passion and loyalty towards your audience and your products.


Building Engagement & Clicks

Since people are watching your short videos, it is natural for them to look for your brand, more clicks on the profile will help the algorithm to understand and recognize your profile and boost it to appear on everyone’s top posts. This will also generate more customers and partners to your website to lead to more sales and deals.



In conclusion, Video marketing will give your business a unique and creative entity in the marketplace and will help improve your brand’s awareness. Moreover, short Interactive and informative videos attract the audience since videos can personalize your brand and add a human touch to it.



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